We should dare to the forefront of the industry among the world visit to the UK Group Chairman Miao Lian-sheng Lee
"To dare to do business among the world forefront of the industry to do product will do without me there, I have excellent, gifted people I all." November 17, this newspaper Commentator article, "breaking the shackles of inertia of thinking, Open the new world of the Industrial Structure Adjustment "was published, led to seedlings with Yingli, chairman of Health in China.
November 20, he talked about with their actual construction of the modern industrial system and the understanding of structural adjustment, and how to play the role of business in which, and revealed a new target group restructuring in 2012 --- one among the global PV industry class brand.
Hero to be a benefit: product replacement fast, six months after the general availability of high-performance batteries
Author: how do you understand the "benefits Heroes" concept? Increased competition in the photovoltaic industry to play the situation under Yingli Zhang "brand" is what?
Miao Lian-sheng: "products on the market competition, based on Hero's benefit." My words touched the most. To do business, for profit, if the realm of scholarship with a triple, then there are triple-state enterprises to make money. State relied on a heavy dummies, selling of resources, double realm is for others to do the wedding dress, others we eat meat soup, the highest level is that of the people I have, I have excellent money. Benefit from the British to see the development process in recent years, we are working towards the highest level.
In order to achieve this highest level as soon as possible, we will soon have to come up with the latest products.
Earlier this year, the Group and the National Energy Research Center of the Netherlands, Germany, Tempress companies to equipment manufacturers is to develop and implement an N-type high-efficiency solar cells, "Panda program," improve stability of the cell conversion efficiency to 18%. September has completed the construction of pilot production line in June next year, all production lines will be completed before the transformation, the introduction of new products.
I: The implementation of the scheme on the British interest mean?
Lian-Sheng Miao: Yingli usher in a new era for product upgrades. We hope that the Group of high cell conversion efficiency of monocrystalline silicon can be increased by one percentage point per year to 20% by 2012, silicon cell efficiency from 16.5% to 18% in 2012.
For every 1% increase in battery efficiency, photovoltaic system installation costs will be reduced 5%, which will undoubtedly benefit greatly enhance the market competitiveness of the British. As stated in the article Commentator "by improving product technology content and brand, in terms of cost, functionality, price formation on the comparative advantage in order to maximize profit margins."
Author: Yingli so fast introduction of new products need to support what? Is based on what considerations?
Lian-Sheng Miao: technical support, the British domestic and foreign interest in addition to high-end technology with the team, but also within the group established a "great technical team" system for each employee the opportunity for technical innovation.
We have been seeking simple, effective technology transfer route in the shortest possible time to bring the latest technology into products to market. The "technology licensing" to "product brand" will always stand on high-end industrial technology.
The pursuit of "technology is king": the game rule-making and provide national standards for polysilicon production
I: Now Yingli PV industry where domestic and international situation is grim, some say excess domestic production capacity of polysilicon, and recently Yingli sixty-nine Silicon trial production, which is how your understanding and consideration?
Lian-Sheng Miao: any time there are not always the state of the market situation is excellent. Competition, the market turbulence, and can be "one who has mastered advanced technologies, competition in the market who have the right to speak to, control over, the initiative" is the same.
Sixty-nine silicon industry is based on advanced technology, our products will greatly reduce the cost and power consumption, higher product quality, which is the company to constantly adjust product structure, accurately determine the direction of a move of industrial upgrading.
In addition, recently the Ministry of Information Industry and other relevant departments related meetings held in the Inner Mongolia Autonomous Region, the meeting concluded that current domestic production of polysilicon, and can not meet the actual needs of the photovoltaic industry, the so-called excess capacity refers to the backward production capacity.
I: Does this mean the state should limit the capacity of backward? Yingli which will play what role?
Lian-Sheng Miao: backward is necessary for industrial development, which requires as soon as possible the relevant industrial policies and national standards. These days, we should be asked relevant ministries, have sixty-nine Silicon polysilicon production costs, process, technology and other relevant data were reported.
In a few days, the Ministry of Industry and other ministries will go to sixty-nine three silicon industry research, is to national standards and industry guidance polysilicon introduction of the policy for final preparations. Sixty-nine Silicon polysilicon production is expected to provide national standards.
In the "technology is king" era, as if we can be like Haier, "through the continuous improvement of scientific and technological innovation, the industry technical standards setters, and do the enterprise above the industry standard and national standards," then the competition in the market in, you can be invincible.
Call of innovation environment: enterprise line with the world advanced level, government support to move really, the real trick
I: A Review of Yingli development path over the years, you think that structural adjustment as the main enterprises in the modern industrial system, Build target needs attention?
Miao Lian-sheng: I want to tell you that restructuring is not a mystery. Enterprises like vegetables, if you just kind of cabbage, not to sell some money, enterprises must use our brains, kind of fine food, seed-season vegetables. So as to have high value-added products in order to achieve profitable growth.
At the same time, you should always pay attention to the world the latest developments in the industry, can not just be satisfied with is the boss in the country, but also in the "R & D, manufacturing (production), management" in all aspects, with the same advanced level of standards before a full line.
Companies in emerging industries do not Tandaqiuquan, to technology, management, operation on the slow accumulation of experience. This requires the Hebei entrepreneurs have enough patience, a little less complaining and a little more persistence.
I: What do you think the innovation process, companies most need the government to do?
Lian-Sheng Miao: enterprise development certainly can not do without government support, one is in the land, tax, approval to provide convenient and efficient service, on the other, innovative entrepreneurs mobilize the initiative and creativity. Corporate profitability, the risks may be reluctant to engage in technological innovation, investment and a lot of money do not want to engage in technological upgrading, companies lose money when there is no capital may engage in technological innovation, this time to require the Government to take effective measure.
In addition, I would like to be reminded that the Government can consider doing in the performance evaluation part of the article, can foster new, forward-looking industry, how many to go into the evaluation system. Now the Government's efforts to eliminate backward into the examination, as the province of the "double thirty," the assessment methods, and is a good practice.
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